Emma knows what it looks like from both ends of the table – shaping business strategy at McKinsey, then building and shipping as CTO of Jagger, Otto & Ritta. She’s joining us all the way from Copenhagen, and in this session she argues that the most decisive moment in any product journey isn’t a funding round or a launch – it’s the moment your team stops asking “what are others doing?” and finally starts asking “how should this actually work?”

You’ll learn how to:

• Challenge the instinct to copy and build something genuinely original
• Ask the first-principles questions that most product teams skip
• Make bold decisions early – before the ceiling closes in
• Use modern tools to move fast on ideas that feel ambitious
• Align product innovation with real commercial outcomes

Grounded, direct, and a little disruptive – this session is for anyone who suspects they’ve been playing it too safe, and is ready to build the car instead of the faster horse.