What is digital marketing? When you first read the syntagm, it probably sounds quite basic because it includes all marketing activities that use digital devices. But when it comes to mastering it, some people might have difficulties understanding the primary focus.

Digital marketing campaigns can have different strategies that can be hosted on multiple channels – Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Affiliate Marketing, Email Marketing, Social Media and Content Marketing, Search Engine Marketing (SEM), and more. Every each one of those strategies has the same goal which is gathering attention from your potential customers and converting them into new users.

We already started covering the basics of digital marketing in our December Workshop with Barbara Slade Jagodić, but now it’s time to go a bit more in-depth. Hosting a talk on all digital marketing forms would take days, so we decided to focus on one – Facebook Advertising.

I don’t know if you heard about it, but Facebook can be quite a powerful tool when it comes to advertising and converting new customers. More than 70% of internet users are actively using the platform – they post, interact, like, share and they browse, which means that your audience is hiding somewhere between that huge mass of people and content.

Even if you don’t know how to reach those customers, we’ve got a way for you to learn.

The next guest at Tinel Meetup is Ivan Bildi, one of the most competent regional figures when it comes to Digital Marketing and Facebook Advertising. He will be coming to Split on the 10th of May, hosting a talk about advertising on the world’s largest social platform.

A standalone talk would be an excellent way to start learning about Facebook Advertising techniques, but we got another treat for all of those who want to use the platform as their tool for business success. Two days later (May, 12th), Ivan will be hosting an advanced workshop on Digital Marketing.

An advanced workshop, you say? But I still don’t know the basics!

You shouldn’t worry about that. If you decide to sign up for Ivan’s advanced course, you will receive a complete video package that covers the basics of digital advertising. As long as you carefully watch the full lecture, you will be ready for the advanced session that will take place in Locastic HQ in Split.

Who is this Ivan Bildi guy?

After getting his Masters in Business Administration, Ivan brought London School of Commerce to Serbia where he worked for five years as the school manager. After that, he founded Marketing Online digital agency that was rebranded in mid-2017 and is now known as Likes & Cookies agency. Also, for the last four years, he has been working as a consultant in the field of digital advertising for entrepreneurs and companies, and he is a regular guest speaker at regional marketing conferences. What’s even more interesting is that during the years he always kept producing online educational videos on digital marketing that followed all the latest trends in the industry.

Sounds good. What should I do next?

That depends on your affinities! If you would like to catch the basics of Facebook Ads and the ways they can help your business grow, all you need to do is sign up for Tinel Meetup #12. The event is entirely free; our amazing partners will provide us with complimentary pizza, cakes and beers (as per usual).

But if you would like to know how to create campaigns, reach your core audience and use social media as your sales channel – visit http://tinel.locastic.com/workshop/ and sign up for the second Tinel Workshop session.